We're a start-up studio for good people with big ideas, here to help you manifest them. From first thought to first shelf and beyond- we translate original concepts into consumable brands; giving tired supermarket shelves a whole new lease of life.
We get to know you, you get to know us. If it’s a good fit, we press GO!
We pick your brain to understand your ambition for the short, medium and long term, digesting it into a structured blueprint of what we need to do to achieve your goals.
Based on our strategy we establish what we need to do and build a detailed timeline and budget.
Now we know what we need to achieve, how we are going to achieve it, we execute the strategy with you, we don't just talk we also do it.
Once we have started implementing the plan we take a step back to understand our progress, adjust our trajectory if required and react quickly.
We continue to support as much or as little as you need.
Ed is a Strategy Director at branding agency Regular Practice. He hosts entrepreneur podcast People Doing Things - having interviewed over 100 early stage founders across food, drink, fashion, beauty, tech, social etc. He's also launched his own conservationist honey brand The Honey Project. For every jar you buy, the brand rewilds 100 wildflowers in your name.
Superpower: Spotting opportunity early.
Kristoffer is Founder and Creative Director of Regular Practice. Originally from Denmark, he came to London by way of Amsterdam in 2017. Kristoffer’s power rankings of supermarkets (and their shelves) go: Albert Heijn (NL), Irma (DK) and Tesco’s (UK). Having started out in the exclusive realms of fashion and art, he’s left behind the inaccessible runways and galleries for the warm embrace of well-stocked shelves in everyday supermarkets. As we know culture lives in Tesco.
Superpower: Knows all the fonts
Originally from Bolton, then to an MA from the Royal College of Art, Tom is the co-founder of Regular Practice, a renowned branding agency in London. The studio was recognised by It’s Nice that as ‘Ones to Watch’, and have worked with a range of established clients from Warner Music, Adidas, Fred Perry, and Octopus, to startups and founders across, DTC, F&B and more. Tom manages the growing team of 10 on operations across the business with a vision for the future.
Superpower: Plate Spinning
As a prominent figure on London's Power 1000 list of most influential individuals, he has left an indelible mark on various industries. In the 90s, Carl made waves as a DJ, captivating audiences with his unique sound. His entrepreneurial spirit led him into the restaurant and FMCG space. He’s features on the likes of BBC, Channel 4, MOB, and VICE as well as published the food favourite book "The Whole Chicken."
Superpower: Future Gazing
Adam is a serial entrepreneur, he has worked for a multitude of start-ups from idea stage to unicorn status in the capacity of founder, director and advisor. He has launched dozens of businesses, the majority in the food or FMCG industry. Most of Adam's experience is in operations, growth and fundraising.
Superpower: Never giving up and getting shit done
Following a BSc in Food Science at Reading University Elizabeth’s career was cemented with 7 years working within chilled food. She is now an independent consultant to the food industry, specialising in the development of new innovative products. Creativity, a passion for food, and a love of cooking underpin her personal journey through over twenty-five years in the industry.
Superpower: Turning ideas into a shelf ready products
Home of the whole fry. Chick’n’Sours has restaurants in Haggerston and Seven Dials as well as food trucks. The intersection of exquisite fried chicken, delicious cocktails and wicked tunes.
The UK's leading food talent agency, working across TV, radio, podcasts, social content, events, publishing and products. Tom and Kristoffer helped bring the concept to life through their agency Regular Practice.
The next generation honey brand that looks good and does good too. For every jar you buy, they rewild 100 wildflowers in your name. On a mission to inspire people to fall back in love with nature.
A new natural hair care brand based in Seoul, Korea - taking the social media space by storm and continuing to grow domestically through DTC and retail stores. Tom and Kristoffer helped bring the brand to life.
Making food better by using natural sugar from dates, tomatoes and apples. Founded in 2015 by real life doctor, Dr. Will, helping provide children (and adults) with healthier sauce alternatives. Liz helped them develop some of their creations.
Future Noodles are super tasty, nutritionally complete, plant-based, convenient meals delivered to your door. Containing everything you need for a healthy, yummy, planet friendly meal.
Not all nuts are made equal. They source and specially select the finest nuts for nut butter making. Liz has been helping with all their latest innovations.
Taking over London with QSR’s serving quick, tasty fried chicken with house-made dips, hand-made buns, cold beers & good vibes. The only Chicken Shop you need.